It would be safe to assume that The Economic Times needs no introduction. One of the most popular English dailies in India, Economic Times has a readership of over 800,000 readers in the country and covers current affairs from the world of Commerce. In its segment of ETtech, The Economic Times offers to keep leaders and readers from the field of technology and innovation posted on the latest events from this rapidly-changing industry.

Since our conception, FlippAR has been all about finding new and exciting ways for residents and tourists of Bengaluru to interact with the city’s heritage. In a recent article, ETtech covered these endeavours by FlippAR towards creating awareness about the heritage of Bengaluru, such as making the heritage monuments of the city scannable through FlippAR Go, our AR travel app; and introduced AR-fueled Heritage Walks and Interactive Postcards.

“There is so much we don’t know about our own city’s history.” the article quoted Vivek Jain (Founder of FlippAR) saying “It is very important for the younger generation to be interested in heritage and the best way to get their attention is through technology.”

You can read the full article here.